Brendan Eich knows how the web works — and how to fix it.

The inventor of JavaScript while at Netscape is now occupied with growing a new browser, Brave, which promises to be far faster than entrenched leaders like Google Chrome. The trick: Brave blocks data-hogging ads and flips the web’s publishing model. Instead of advertisers paying publishers or ad networks to serve their ads, they’d pay Brave, which serves only privacy-protecting ads. (...)

“The reason he’s well-positioned for the challenge he has now is, he has a good understanding of how the present doesn’t limit the future possibilities,” says Harvey Anderson, who used to be SVP of business and legal affairs at Mozilla. “Because if you look at how things are today, you don’t think it can be different.”

https://digiday.com/marketing/brendan-eich-plans-flip-online-ad-model-fix-web/