Choose boring technology (Dan McKinley)

(…) An important step in getting to that state is realizing that attention is precious. Humans have a finite amount of capacity for sweating details. My friend Andrew wears the same brand of black shirt every day. He thinks that if he conserves the brainpower it would take to pick something to wear, he’ll bank it and be able to use it later for something else. I don’t know if this makes sense for fashion or what have you, but I really think there is something to this.

I like to think about it like this. Let’s say that we all get a limited number of innovation tokens to spend. This is a purely fictional construct I just made up, and my ICO goes on sale next week. These represent our limited capacity to do something creative, or weird, or hard. We really don’t have that many of these to allocate. Early on in a company’s life, we get like maybe three. Not too many more than that. So what’s your company trying to do? (…)

Choose Boring Technology